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1) _____ planning involves identifying current and future personnel needs.

2) The _______ part of the strategic plan should be vivid and build a picture of the future.

3) ______ is an intangible asset that can relate to the value of a company’s brand reputation.

ACROSS

4) The tool used to analyze a company which includes external factors.

5) Henry ______ wrote the book “the rise and fall of strategic planning”.

6) In the ‘PESTLE’ module the “P” stands for ______.

7) A company ______ statement explains why it exists but in a way to inspire those in the

company