Product Management expert Mr. Ajith Sankaran gave a captivating talk at the ASB colloquium. It is a dynamic and challenging field that encompasses a wide range of responsibilities, from ideation and strategy to development and launch. It’s a critical function in any organization that produces products or services, as it ensures that these offerings meet the needs of customers and align with the company’s overall business goals.

Mr. Ajith described product management as a blend of a functional area and a discipline, drawing from his experience at Microsoft, Google, and PepsiCo. He stressed the importance of the marketing mix (4Ps & 7Ps) in product management, keeping the product as the central focus. He also discussed the evolving landscape of product management, highlighting the abundance of job opportunities in this field due to technological advancements.

In the second half of the session, Mr.Ajith delved into product management as a discipline, sharing a course outline and essential skills and tools for aspiring product managers. The session concluded with an engaging Q&A segment, followed by expressions of gratitude and the presentation of mementos. The event proved to be a success, engaging first-year students and fostering a deeper understanding of product management.

Photo credits: Varunkumar R